Working in partnership with Fabrik Studio in Liverpool, I helped create a campaign and accompanying brand for a £400 million community pride project in severely deprived areas of North Liverpool.

We created a positive call to arms, and designed a bright eye-catching brand which was designed to appeal to residents disenfranchised with local government.

The brand was used by public sector agencies and key stakeholders across the area to promote the work they are doing to improve lives and the environment of people in North Liverpool. We also managed a social media campaign and designed a series of T-shirts, badges, posters and billboards to help promote the campaign.